She could direct a hundred-person set without hesitation. But giving direct feedback to her team? That was where she went quiet. Here's what changed.
She could manage a complex production with dozens of moving parts and never lose her composure. But when it came to telling a team member that their work wasn't landing, she'd find a way to soften it until the message disappeared.
This is more common than most leaders admit. The ability to give clear, direct feedback is one of the most underdeveloped skills in high-performing leaders — not because they don't know what needs to be said, but because they're managing a fear of the relationship cost.
For her, the fear was specific: she worried that being direct would make her seem harsh, and that being seen as harsh would undermine the collaborative culture she'd worked hard to build. So she hedged. She buried the feedback in qualifications. And the person on the receiving end often left the conversation not knowing what was actually expected of them.
We worked on reframing what directness means. Direct feedback isn't harsh feedback. It's respectful feedback — it respects the other person enough to be clear about what you're seeing and what you need. Vague feedback, delivered to protect the giver's comfort, is actually less kind.
She started using a simple structure: observation, impact, request. What I noticed. What it affected. What I'm asking for. No preamble. No apology. No softening that obscures the point.
The first few times felt uncomfortable. But her team's response surprised her. They told her they appreciated knowing where they stood. The clarity, it turned out, was what they'd been wanting all along.
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